The FIAT Experience......

An Automotive Studio

The Italian automaker is re-inventing the car buying experience. The intent is to generate a "studio" environment which establishes a constructive and collaborative relationship with the customer. The studio provides the opportunity for a customer to configure a customized FIAT utilizing a palette of unique materials, colors and finishes via a intelligent interactive computer console.

The facility design exemplifies the FIAT brand by utilizing stylish Italian sophistication complemented with sleek sensibility. The combination of distinctive design elements that begin the FIAT experience with an impression on the exterior and carries the sleek and stylish material palette throughout the interior finishes, furniture and casework.